Most law firm social media is posting for the sake of posting. Thought leadership pieces that say nothing specific. Award announcements no one outside the firm cares about. Social media for law firms works when it's built around a strategy and executed consistently.
Law firm social media fails when it's treated as a content distribution channel rather than a business development tool. The firms that get results from social are the ones that know exactly who they're talking to, what those people care about, and how to show up consistently without diluting the brand. We build social programs around those decisions. Platform strategy, content mix, cadence, and production—all connected to the firm's positioning and business development goals. We produce the content, manage the calendar, and report on what's working. Your attorneys stay involved where it matters without being burdened with execution.
What's Delivered
Social Media Strategy
Platform selection, content pillars, and tone guidelines aligned to firm positioning and audience.
Content Creation + Scheduling
Monthly content production and scheduling across LinkedIn, Instagram, and relevant platforms.
Graphic + Video Production
Branded visual content including static posts, carousels, and short-form video.
Community Management
Monitoring, responding, and engaging with followers and relevant conversations.
Performance Reporting
Monthly reporting on reach, engagement, follower growth, and campaign performance.
“Working with this team transformed how we approach law firm marketing. Their strategic insight and execution are unmatched.”
Bern Helmets
Four-pillar DTC transformation. 54% improvement in profit margins, 190% growth in SEO revenue, 70% reduction in social ad spend.
Eurasia Group
New corporate identity and relational content platform for the global authority on political risk. Bold, vibrant, built for a worldwide audience.
Gish PLLC
Brand platform and website for a Big Law-pedigreed IP litigation boutique competing nationally. Credible, authoritative, built to scale.
Kean Miller LLP
Full brand repositioning and digital overhaul for one of the Gulf South’s leading regional firms. New positioning, new identity, new website.
Kirby McInerney LLP
Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.
Pillsbury Hydrogen Map
The first publicly available interactive resource tracking low-carbon hydrogen projects worldwide. Data as a market authority tool.
insights
Your website is often the first impression. Make it count.
How to create content that positions your firm as a thought leader.
AI tools are reshaping how firms attract and retain clients.
A good positioning statement does three things. Most firms do zero.
Measuring the impact of brand strategy on business growth.
In an increasingly competitive landscape, professional services firms can no longer rely solely on reputation. A deliberate brand strategy is essential for growth.