Search has changed. Most law firms are still running the same playbook from five years ago. We build SEO programs that work in traditional search and in the AI-generated answers your clients are already reading.
Law firm SEO in 2025 requires a different approach than it did in 2020. Google's AI Overviews, ChatGPT, Claude, Perplexity, and Gemini are now part of how legal clients research firms before they reach out. The firms that show up in those environments built their content for it. We build SEO programs from the ground up around topical authority, semantic content structure, and AI search optimization. Traditional ranking signals still matter. But the firms that win in AI search have structured their content as clear, specific answers to the questions clients actually ask. Every program starts with discovery—competitive analysis, keyword research, content audit, and technical review. From there, we build the strategy and execute. One team, through line from research to content to technical implementation.
What's Delivered
SEO Strategy
Comprehensive search strategy built around your firm's practice areas, markets, and competitive position.
Keyword Research
Deep keyword analysis across practice area, attorney, and client intent queries with priority mapping.
Technical SEO Audit
Full technical review and remediation plan covering crawlability, speed, schema, and mobile performance.
AI Search Optimization
Content and architecture adjustments specifically targeting AI-generated answer inclusion.
Topical Authority Program
Content cluster strategy to establish your firm as the authoritative source in key practice areas.
Custom Dashboards
Reporting on traditional rankings, traffic, and AI citation monitoring in a single view.
“Working with this team transformed how we approach law firm marketing. Their strategic insight and execution are unmatched.”
Bern Helmets
Four-pillar DTC transformation. 54% improvement in profit margins, 190% growth in SEO revenue, 70% reduction in social ad spend.
Eurasia Group
New corporate identity and relational content platform for the global authority on political risk. Bold, vibrant, built for a worldwide audience.
Gish PLLC
Brand platform and website for a Big Law-pedigreed IP litigation boutique competing nationally. Credible, authoritative, built to scale.
Kean Miller LLP
Full brand repositioning and digital overhaul for one of the Gulf South’s leading regional firms. New positioning, new identity, new website.
Kirby McInerney LLP
Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.
Pillsbury Hydrogen Map
The first publicly available interactive resource tracking low-carbon hydrogen projects worldwide. Data as a market authority tool.
insights
Your website is often the first impression. Make it count.
How to create content that positions your firm as a thought leader.
AI tools are reshaping how firms attract and retain clients.
A good positioning statement does three things. Most firms do zero.
Measuring the impact of brand strategy on business growth.
In an increasingly competitive landscape, professional services firms can no longer rely solely on reputation. A deliberate brand strategy is essential for growth.