Creating the first publicly available interactive resource tracking low-carbon hydrogen projects worldwide and establishing Pillsbury as the authority on clean energy transition.
TURNING PROPRIETARY DATA INTO MARKET AUTHORITY
Pillsbury Winthrop Shaw Pittman is a global law firm with 700+ attorneys across 20 offices, specializing in energy and technology. In 2021, the firm launched the Hydrogen Map: the first publicly available, interactive resource tracking low-carbon hydrogen projects worldwide. The platform transformed proprietary data into an intelligence resource, establishing Pillsbury's leadership in clean energy transition.
Pillsbury held credibility as the first law firm with a dedicated hydrogen practice, but faced visibility challenges in a rapidly evolving sector driven by policy, capital, and innovation. Traditional marketing couldn't keep pace. The firm needed a tool that engaged investors, policymakers, developers, and media, positioning itself as essential to the hydrogen economy rather than merely providing legal services.
strategy to execution
Interactive Intelligence Tool
The Hydrogen Map: an interactive platform filtering by geography, technology type, and project stage, functioning as living intelligence rather than static information. The first publicly available resource of its kind.
Data Transformation
Complex project data transformed into accessible global market perspective, making Pillsbury's proprietary insights usable by investors, policymakers, developers, and journalists worldwide.
Market Authority
Platform positioned Pillsbury as essential to the hydrogen economy, generating extensive global energy and infrastructure media coverage and reinforcing leadership in clean energy transition.
Business Development
Adopted as the firm's flagship BD tool, generating new client engagements and demonstrating that law firms can create durable market value through practical, intelligence-driven tools.
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