Repositioning a 200-attorney Gulf South powerhouse for the next chapter of growth.
A FIRM THAT HAS OUTGROWN ITS BRAND
Kean Miller LLP is one of the Gulf South's most respected regional law firms, a 200+ attorney practice spanning energy, litigation, corporate, and more. But their marketing presence hadn't kept pace with their growth. The brand was fragmented, the website was outdated, and there was no consistent narrative tying the firm's strengths together.
When leadership set an ambitious growth agenda, including new practice groups and geographic expansion — they needed a brand that could carry the firm forward. They came to ICVM Hawk for a complete repositioning and brand overhaul.
strategy to execution
Brand Positioning
Competitive audit, positioning workshop, and the development of a core brand narrative that owned the "Gulf South expertise" territory.
Visual Identity System
New wordmark, color system, typography, and a comprehensive identity guide covering print, digital, and environmental applications.
Website Redesign
Full UX redesign and development. 200+ attorney profiles, practice area architecture, and a content strategy built for lateral recruitment and business development.
Messaging Architecture
Firm-wide messaging framework, practice group narratives, and attorney bio guidelines that unified the firm's voice across all touchpoints.
“We needed a firm that understood regional depth and national reach. ICVM Hawk delivered a platform that speaks to both — our clients feel it the moment they land on the site.”
ThayerMahan
Professional-services-grade platform for a Navy-founded maritime intelligence firm. Translating deep technical systems into market credibility.
Sadis & Goldberg LLP
Digital platform for a firm that launches 80+ private funds annually and serves clients across 21 countries. Sharp, confident, built for institutional evaluation.
Roberts & Holland LLP
Third-generation website for the U.S.’s largest tax-focused law firm. sophisticated, restrained, and built to reflect 60 years of earned authority.
Resolve Marine
Digital repositioning for a nine-figure global maritime leader. Reframing a family-founded company as a credible, global authority.
Kirby McInerney LLP
Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.
Pillsbury Hydrogen Map
The first publicly available interactive resource tracking low-carbon hydrogen projects worldwide. Data as a market authority tool.
insights
Measuring the impact of brand strategy on business growth.
How to create content that positions your firm as a thought leader.
Your website is often the first impression. Make it count.
AI tools are reshaping how firms attract and retain clients.
A good positioning statement does three things. Most firms do zero.
The same adjectives. The same promises. Here is what firms actually need to say.