Redesigning the digital platform for the world's leading political risk firm, founded by Ian Bremmer.
GIVING A GLOBAL AUTHORITY ITS DIGITAL FOOTING
Eurasia Group delivers political risk solutions to macro hedge funds, institutional investors, family businesses, and multinational corporations. Founded in 1998 by political scientist Ian Bremmer, the organization helps clients navigate risks and opportunities stemming from political developments worldwide.
The existing website failed to adequately represent the organization's depth and professional capabilities. The redesign needed to unify disparate elements while showcasing both the firm's key spokesperson and its talented global teams — at a scale befitting one of the world's foremost authorities on geopolitical risk.
strategy to execution
Corporate Identity
Collaborated with design partner Odgis to develop a new corporate identity and branding system. Bold and vibrant, elevating the firm's presence while maintaining intellectual authority.
Information Architecture
Improved structure with multipurpose relational content — intelligent systems that surface relevant information based on user behavior, topic, author, interest, and service.
Relational Content Platform
A networked content architecture enabling clients, prospects, and media to drill down by topic, author, interest, and service — functioning as a sophisticated publishing tool for a global audience.
Leadership Visibility
Design and architecture that highlights key leadership positioning while expanding visibility across the global team — giving the organization's depth and breadth appropriate expression.
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