Tim Hawkes has spent over 25 years at the intersection of brand strategy and professional services marketing. As CEO & Founder, he leads ICVM Hawk’s mission to bring enterprise-level strategy to professional services firms — helping law firms, accounting practices, and wealth management groups articulate what makes them genuinely distinct in crowded markets.
His approach is grounded in competitive intelligence and deep sector research, translating market opportunity into brand positions that hold up under scrutiny — from lateral hire pitches to firm-wide rebrands reaching hundreds of attorneys.
His unique combination of creative vision and business acumen has helped dozens of firms achieve measurable growth through strategic marketing and brand development.
Favorite client moment
“We had just finished presenting the new brand platform to the full partnership. One of the founding partners — 38 years at the firm — looked up and said, ‘This is the first time I’ve seen us described exactly as we are.’ That’s the moment you work toward.”
Education
MBA — Louisiana State University
BA Communications, University of Southern Mississippi
ThayerMahan
Professional-services-grade platform for a Navy-founded maritime intelligence firm. Translating deep technical systems into market credibility.
Sadis & Goldberg LLP
Digital platform for a firm that launches 80+ private funds annually and serves clients across 21 countries. Sharp, confident, built for institutional evaluation.
Roberts & Holland LLP
Third-generation website for the U.S.’s largest tax-focused law firm. sophisticated, restrained, and built to reflect 60 years of earned authority.
Resolve Marine
Digital repositioning for a nine-figure global maritime leader. Reframing a family-founded company as a credible, global authority.
Kirby McInerney LLP
Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.
Kean Miller LLP
Full brand repositioning and digital overhaul for one of the Gulf South’s leading regional firms. New positioning, new identity, new website.
Latest Insights
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