Redesigning the digital presence of the U.S.'s largest law firm specializing primarily in tax matters.
A LEGACY FIRM'S THIRD-GENERATION WEBSITE
Roberts & Holland LLP is the largest U.S. law firm specializing primarily in tax matters. With over 60 years of counsel on complex tax issues, the firm's reputation rests on rigor, discretion, and precision. ICVM Hawk has served as their digital partner since 1999, first building their inaugural website, and most recently delivering their third-generation platform.
The challenge wasn't standing out through flashiness. Tax law carries perceptions of being conservative, dry, and highly technical. The firm needed a digital presence that communicated sophistication, clarity, and authority without resorting to marketing excess — mirroring the deliberate, precise confidence that defines how they practice.
strategy to execution
Brand Positioning
Focused positioning work refining communication about the firm's methodology and market significance. Contemporary without abandoning the legacy of deliberate, understated confidence.
Website Redesign
Third-generation website with 2025-ready design, strengthened value articulation, and professional restraint balanced with clearer communication of the firm's depth and reach.
SEO Foundation
Core page optimization, directory consistency, and content structuring to enhance discoverability for clients, peers, and recruits finding the firm and its thought leadership.
Content Strategy
Disciplined content hierarchy and information architecture that surfaces expertise without marketing excess, reflecting the same rigor applied to tax counsel.
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insights
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